CUBE is a network security company based on blockchain.
At present, the automobile market of 1.7 trillion USD, has reached an important turning point. The rapid expansion of car connectivity has brought attention to the significance of network security. Given that new cars from 2020 will be manufactured with built-in CDMA, connected cars are expected to be under constant threat of cyber-attacks, similar to attacks our network connected PCs coping with today. CUBE is preparing to embrace a pivotal role in the rapidly changing vehicle market.
Connected cars and autonomous vehicles require a myriad of communication hubs: vehicle to vehicle (V2V), vehicle to network(V2N), vehicle to Infrastructure(V2I), vehicle to device(V2D), etc. Increased connectivity enhances user convenience, yet also heightens vulnerability from cyber attacks. Thus, network security is pivotal in stabilizing the connectivity of vehicles. CUBE utilizes Blockchain, Deep Learning (in-depth learning) based AI-intelligence, Quantum hash encryption, Endpoint protection and Cloud-based Intelligence to ensure security in automotive networks.
The conventional blockchain technology grants security whilst maintaining simplicity, but has its limitation on transmitting large files. CUBE Blockchain security resolves such drawbacks, through utilizing peer-to-peer hypermedia protocol and asymmetric encryption. CUBE Blockchain technology will provide next-generation security for the automobile industry, taking advantage of the impossible-to-hack nature of blockchain, whilst providing rapid data transfer.
Connected cars engage in multilateral communication from various external sources: vehicle to network (V2N), vehicle to vehicle (V2V), vehicle to Infrastructure (V2I), and vehicle to device (V2D). CUBE Endpoint Security Technology generates endpoints at all external connection points for protection. CUBE’s unique technology uses ‘hash price’ to scan and distinguish over 300 million ‘known’ attacks with only 10MBs of disk space. In fact, even with our light-weight software, it holds the fastest endpoint processing speed amongst the existing endpoint security products.
CUBE Cloud Technology can detect ‘unknown’ attacks by transmitting suspicious files to a cloud malware database, the Check Box. Our Cloud Check box is partnered with more than 50,000 corporations which upload and share newly encountered malware on a transnational database. ‘Unknown’ attacks that are left unidentified are sent to Sandbox, where files run in a virtual vehicle environment. Based on the verdict from the Sandbox analysis, the results are uploaded to the database and will be shared across other vehicles.
According to the McKinsey Report, the value of data collected from a car exceeds that of the car itself. CUBEBOX enables anyone to become a data producer when he or she simply plugs our device in a car. CUBE will establish an ecosystem of automobile data sales and aim to become the world’s largest Big Data company.
The CUBE token links driving-related information from the car to data consumers who need this information. Drivers generate this information as they drive and receive CUBE tokens in return. CUBE then links it into a blockchain.Data providers can use this to tap into services such as “Over the Air” (OTA), autonomous car security, and mileage insurance services from data consumers.
Data consumers who need this information will provide their services in exchange of Cube tokens. Automobile generated information, is sent, utilized, and received by all nodes. Data consumers can also provide OTA services and autonomous car driving support information to data providers. This circulation is a key principle of the CUBE token. CUBE’s tech can be applied to different blockchains and improve data security and sharing in various real world situations.
OTA technology provides remote automotive software upgrade. This will upgrade the functionality of in-vehicle software. CUBE’s blockchain based OTA technology will provide remote software diagnostic and the installation of bug patches.
According to ‘Cybersecurity Ventures’, the cybersecurity market grew from 3.5 billion USD in 2004 to 120 billion dollars in 2017, more than 35-fold within a short time span. The switch to connected cars will result in burgeoning of the demand for network security. CUBE will provide a robust multilayered security that is vehicle-optimized, using our blockchain, endpoint and cloud checkbox technology.
CUBE incorporates blockchain, endpoint and Cloud-based CheckBox to implement following business models.
SK Group total Vice Chairman (former)
SK Ltd. CEO (former)
Miso Microcredit Bank Chairman (former)
Korea Fencing Association Chairman
Seoul City Ochastra Chairman
Shin had served as SK's vice chairman for more than 30 years and had significantly contributed to making SK company a global company.
Shin, Hun Cheol is highly respected by many young people in Korea because of his efforts to contribute to society and his personality. He has also been selected at Forbes as one of the 48 best angel donors in Asia. Mr. Shin joined Cube Intelligence as a Standing Advisor through a solid relationship with Dr.Bong H. Lee started from Green Car business.
Dr. Bong Lee graduated from Stanford AMP, SUNY, and worked for 12 years as a professor. Since then, Dr.Lee has been working as an IT professional in the automotive field for 15 years. He established Xroad and generated $300M USD and is listed on KOSDAQ (Korean stock exchange). More recently, Dr.Lee co-founded ‘Green Car’ car sharing and went on to sell it to ‘KT Kumho Rent-a-Car’. Green Car has gone on to add more than 5,000 vehicles to its fleet and a market cap of over 300M USD.
Richard Biggs graduated from London School of Economics, and worked at Ernst & Young as an analyst for Financial Advisory Group, Due diligence for multinational M&A transactions. He also worked at ABN-Amro as an associate equity researcher.
Robert studied Social and Cultural Studies and a Foundation Degree in Anthropology at Goldsmiths University, London. He’s well versed in business development, marketing, start-ups, and consulting for a large Korean corporations. He is now applying these skills with a keen interest focused on the potential of blockchain technology and machine learning, which he believes will revolutionise the way we live and interact with the world.
Jae Sung Lee founded CUBE in 2017 and is currently head Director of the Seoul office. Jae Sung Lee is a medical doctor and has been working closely with the Cube team since the original Green Car project. He came to the Cube after working in the hospital. He majored in mechanical engineering at Hanyang University. After that, he graduated medical school of Kyung Hee University, and went on to to work at the University hospital.
Kim has been deeply engaged in the automotive information technology for 15 years. He has launched numerous services including; telematics, black box, and navigation. He is the general manager of the Lotte ‘Green Car’ platform, Korea's first car sharing service. He is an ideal general manager thanks to his abundant experience in initial platform construction and operation.
Lee received a Ph.D. in Physics from Yonsei University. Since then, he has worked as a researcher at the Brain Science Institute at KAIST. Dr. Lee worked as a researcher at ETRI, and for 15 years was part of the ‘next generation technology’ team at Samsung Electronics central research institute. Dr. Lee is currently in charge of CUBE's AI development.
Cho was part of the Samsung SDS Cloud Development Team as a developer. He is known as a big data transaction developer, with a deep expertise in the decentralized technologies. His specialties are performing system infrastructure of blockchain projects(CUBE), and designing blockchain application architectures.
Seong-hun cho has experience in the industry with deep knowledge of Cryptocurrency Mining. He’s deeply fascinated by cryptocurrency mining and new implementation frameworks, favorite research for mining and private consensus algorithm. He’s a great team player and is happy to share his knowledge with his coworkers..
Choi is a Full-Stack Web Developer. He graduated from Ajou University majoring in Digital Media. He was responsible for a lot of public institutions' web development. Rather than take a cushy government job, Choi joined Cube and is now in charge of CUBE’s server development
Jeong JongHyeon is currently working the web, front end, and Android application He is also in charge of improving the responsiveness of the website and other SUBE applications.
Balakrishnan is a technology evangelist with more than 12 years of experience in IT, eCommerce, digital marketing, business development, start-ups, and social marketplaces. Balakrishnan has helped companies to design, develop and implement open source digital marketplaces. He’s a true believer in blockchain-based autonomous vehicle security and is excited to work towards a decentralized economy.
Dr.Ryu holds a doctorate in Financial Administration. She studied at Sloan School's Artificial Intelligence Online Program at MIT. She was CFO at Xroad and CFO at EC Miner, which is a big data specialist company. She is currently working as the CFO of CUBE.
Hyesun Lee majored in art at Sookmyung Women's University and graduated with a master's degree in design from UCLA. She is the head designer at CUBE
Yoon Jae Song graduated from Sungkyunkwan University, a major scouting location for Samsung to find management candidates. He’s in charge of the CUBE user experience.
Hae Won Kwon has been part of a variety of corporates projects with major conglomerates likes LG, and Lotte. She has been in charge of UI design of several startups and now an integral part of the UI team at CUBE.
Il Man Kong graduated from Pima CC and worked for Chosun Daily, YBM and Mirae Pharmaceuticals as a sales representative and a HR specialist.
Dr. Yun is currently a professor of Computer Engineering at Hongik University and is a Research Director at NetcoreTech Incorporated. He has extensive experience in Samsung, IBM T.J, Watson Research Center, and Platform Computing and specializes in distributed systems, middleware, cyber security solutions, and artificial intelligence applications.
Dr. Jang received her Ph.D. in Blockchain research and currently serves as a researcher at the Statistical Analysis Center for Mathematical Infrastructure at Seoul National University.
She joined Cube's R & D team as a key researcher in Blockchain security and information technology.
Dr.Hwang is the Korean Autonomous Committee Co-Chair with Vice Minister of Transportation. He has was the Vice President of Hongik University, and Dean of Engineering School of Hongik University, and a Chair of the Korean Transportation Development Research Center. He is also a Chairman of the Korean Car Sharing Committee.
Choong Ke Lee is a company law expert with a background in; trust law, asset management, AI regulation and autonomous vehicles. He is a professor and Former Dean of the College of Law at Hongik University. He is also Vice-President of the Law Professors Association and a Ministry of Law member.
Ian Scarffe is a serial entrepreneur, investor and consultant with business experience from around the world. A leading expert in Bitcoin, Blockchain and Crypto industries, Ian is at the very heart of revolutionizing the financing industry across the globe and currently consults and advises for a range of companies.
Dr.Park has been a professor at Seoul National University, and KAIST. He also worked as a key engineer of Delphi. Managed the Technical Center of Automotive Product Systems. He developed electronic controlled automotive components such as Smart Airbag, Suspension, Electric Power Steering. ABS, Sensors, EMS-ECU (Engine Management System-Electronic Control Unit), and HVAC System
Jae Kim is Cryptocurrency expert, ICO adviser, and an incubator. He has been an advisor of IndaHash. Jae Kim is also a well known influential Youtuber in Korea, and is known as Coinmong.
Graduated from the University of Chicago majoring in Computer Science. Kim worked at Samsung SDS as a software engineering consultant. Kim is operating the most comprehensive ICO information community in the Korean market. (ICOSchedule.co.kr & ICO Insight.cokr-in the works)
Studied at Stanford Graduate School of Business and Seoul National University. He was a researcher at Daewoo, a credit analyst at UBAF Bank, and a fund manager at KDIM. He is CEO of venture capital firm Addval Capital.
CUBE, XROAD Chairman Bong Lee, Ph.D.
The CUBE team founded ‘Greencar’, at the time, a 700 fleet strong car sharing platform.
The platform was then sold to Korean-Japanese conglomerate LOTTE. There are now plans for car sharing service to fully adopt CUBE’s security technology to keep its fleet secure sometime in the future.
Greencar owns 5,000 cars in Korea
Over 10M users
CUBE Chairman Bong Lee,
Ph.D. founded Greencar